AHM NOW THE OFFICIAL SPONSOR OF THE GREATEST SPORT YOU’VE PROBABLY NEVER HEARD OF
1st August
ahm health insurance today announced its official sponsorship of the National Pickleball League Australia (NPL), joining forces with Australia’s premium pickleball organisation as the sport takes the world and Australia by storm.
MEDIA RELEASE
AUGUST 2024
AHM NOW THE OFFICIAL SPONSOR OF THE GREATEST SPORT YOU’VE PROBABLY NEVER HEARD OF
ahm health insurance today announced its official sponsorship of the National Pickleball League Australia (NPL), joining forces with Australia’s premium pickleball organisation as the sport takes the world and Australia by storm.
Never heard of Pickleball? Pickleball is a fun and straightforward blend of net-based sports like tennis and badminton. Its simple rules, smaller court, and larger ball make it easy to learn and suitable for people of a variety of ages and fitness levels.
ahm Senior Executive Sally Haydon said “we are excited to announce our sponsorship today. The NPL are doing amazing things for the growth of pickleball in Australia. It’s thriving in the US, and we’re proud to be part of its magnification in Australia”.
“At ahm we want to look out for good health and wellbeing habits, and this is a great opportunity to give our members a fun and social way of staying fit and healthy. We believe this sport was built for our members and this is the first step in bringing them on the Pickleball journey.”
Pickleball is the fastest-growing sport in America, seeing a 52% increase[1] in people trying the sport in 2023. That’s 13.6 million people in one year. And growth in Australia is following the same trend, with the NPL expecting over a million Australians to try the sport in the next 3 years.
“Pickleball's surge in global popularity comes as no surprise. Its simplicity, enjoyment, and social nature make it a game everyone can enjoy, no matter their skill level. This is why ahm is proud to sponsor the league,” Ms Haydon concluded.
Ron Shell, CEO of the National Pickleball League in Australia said, “the partnership with ahm health insurance was a no brainer for us”.
“We really want to encourage Australians to get on board and become picklers – it’s a sport that everyone can get into no matter their ability. Most importantly it’s a great way to get your friends and family together for a friendly (or not so friendly) game.”
ahm and NPL are working together to bring more good things to its members in future.
To find out more about ahm’s National Pickleball League sponsorship visit ahm.com.au/pickleball
-ENDS-
About ahm
We’ve been around long enough (over 40 years) to know that lots of Australians want no-nonsense health insurance. So, we make it easier to make the most of your cover.
We take a fresh approach to health insurance and cut out the complexity. Everything we do is about making things simpler, so you can make the most of what matters to you. That’s why over 950,000 Aussies have chosen us to help them by keeping all the insurance-y stuff straightforward, and offering affordable cover options.
With ahm health insurance, you can rest easy knowing you’re backed by one of Australia’s largest health insurers, Medibank.
Website: www.ahm.com.au
Instagram: @ahmhealthinsurance
Facebook: @ahm.health.insurance
About National Pickleball League (NPL)
NPL is the premium pickleball organisation of Australia. The NPL brand offers Australia’s professional national league, tournaments, corporate days, school/university programs, social leagues, events & introductory Pickleball days. NPL aims to build the total number of Pickleball players in Australia via professional league pathways, marketing, content & venue investment. NPL aims to expand its product internationally in 2024.
In late 2023, the NPL opened Australia's first indoor Pickleball supersite, The Jar, located in South Melbourne. The Jar features four bookable courts, an event space for over 150 people, and food and beverage options.
Website: www.nplpickleball.com.au
Instagram: @nplpickleball
Facebook: @nplpickleball
Twitter: @nplpickleball
For further information please contact:
Dentsu Creative Public Relations
Anna Harty | Account Manager
M: 0408 708 076
[1] https://usapickleball.org/about-us/organizational-docs/pickleball-annual-growth-report/