About Us

We exist to shape the future of pickleball, not just by hosting tournaments, but by creating the entire ecosystem around the sport.

At the centre is the League: a bold, professional platform that showcases top talent, builds rivalries, and offers real career pathways for players. Our structured format, state-based teams, and national finals are redefining what it means to "go pro" in pickleball.

But our mission goes beyond the elite level. We build venues that introduce thousands of new players to the game each year, purpose-built spaces designed for both grassroots growth and social connection. Through premium facilities like The Jar, we make it easy (and fun) for people to step onto a court for the first time.

Through our activations and events, we take pickleball to the people, reaching major festivals, brand collaborations, and audiences who've never heard of the sport before. And even if they can't attend in person, they'll see it on their feed. Content is part of our mission: NPL creates cinematic, high-end, story-driven media that gives the sport a cool, modern identity, and makes people want to be part of it.

We also invest in technology that helps the sport scale. From digital platforms and tournament tools to global ranking integrations, we're building the systems that support everyone from local clubs to international players.

And finally, we're building a brand that ties it all together: premium, progressive, and proudly Australian. Whether you're a seasoned player, a curious newcomer, or a venue operator looking to grow, our purpose is simple: Help more people play pickleball, more often, at every level.